A trailblazing Design leader, who has championed intuitive user experience solutions throughout a decade-long career in crafting design products for consumer-centric brands.
Direct reports
World class rating
Years of leadership
Design teams funded
0 -> 1 Product lanches
Users impacted
Usability studies
Lead Product Designer for the world's first commercial driverless fleet. I designed the end-user app, in-car passenger experience, and remote driver workstation, shaping the entire UX across three interconnected product surfaces.
Designed a multi-screen driver workstation with 60+ controls and status indicators, compliant with ISO 26262 automotive safety standards.
Conducted 50+ usability studies that uncovered key insights, including the discovery that passengers feel safer when they can hear the remote driver.
Custom-designed UI & UX for a user-friendly and intuitive interaction between hotel guests and an AI service robot. Designed for a diverse audience of children to adults from different social and cultural backgrounds.
Custom-designed UI & UX for a user-friendly and intuitive interaction between hotel guests and an AI service robot.
The human-machine interaction (HMI), screen and voice interface features specially designed to circumvent awkwardness or fear of dealing with robots (robophobia).
Improved UI & UX for the client’s state-of-the-art diagnostic system, designed to create an optimal working environment that helps surgeons perform the angiogram procedure more efficiently with faster and more accurate decision-making.
Enabling surgeons to perform the angiogram procedure more efficiently with faster and more accurate decision-making.
CathWorks raising $30 million in Series C funding and subsequently winning the approval of Japan’s Ministry of Health, Labour, and Welfare.
Yaniv Primak, Founder & Director, primak
Simplified and optimized Orchestra’s cybersecurity platform with a series of UI & UX enhancements specifically designed for CEOs and data analysts.
These design enhancements ultimately led to the company’s success in raising $7.5 million in Series A financing.
A prototype of an AR mobile app concept that takes users on an AR-guided tour, creating an enriching experience accessible on any mobile device.
Created visually distinctive magazine designs on print, phone, and tablet while maintaining uniformity for brand recognition and a genuine magazine reading experience across all mediums.
On the Beyond Product Podcast, I talked about designing AI for radiology, where a wrong call has real consequences.
How do you build trust without inviting blind trust? We cover Human in the Loop, interface-driven bias, and why UX here isn't cosmetic. It's safety architecture.
Solving problems by using Design Thinking
